A Design Division · Est. London 2025
Built to last
longer than
seven days
A London menswear label with one obsession: modern essentials engineered to outlast the trend cycle.
Est. London 2025
Built to last longer than seven days
Last Seven Days began with a simple frustration: menswear that looked considered in the photos and fell apart in a week. We set out to build the opposite — modern essentials engineered to outlast the trend cycle. The name is a promise. What we make is meant to still be in your rotation long after the drop it arrived in has been forgotten.
A Design Division
Restraint as a discipline
We treat the label as a design division, not a merch line. Every piece starts with weight, drape, and hand-feel — heavyweight cottons, waffle knits, cupro — then earns its place in a palette we return to again and again: Bone, Noir, Smoke, Espresso, Dune, Ivory. The colorways are the brand language. Nothing loud, nothing disposable.
The Signature
The Henley that started it all
The Henley was the first piece and it is still the heart of the line — a £60 essential offered across the full colorway range. It set the standard everything since has been measured against: quiet, well-built, and worn to death.
The Colorway Language
The Founder
Designed in London by Junior Chea
Last Seven Days is designed in London by Junior Chea — a builder of brands whose day job is running the content agency 10Ten Creatives. He started the label to make the kind of menswear he actually wanted to wear: essential, earth-toned, and made to outlast the feed it was shot for.